THE EVENT
With innovative and inspiring products from our New Product Showcase as well as the latest trends from industry experts, SFDA provides a refreshing experience of the F&B industry.
While the show receives positive responses on the previous editions and is gaining continuous support from the industry, our buyers from the Southeast Asia market and beyond are looking forward to discovering the exciting range of showcases that we gather onsite.
THE ORGANISER
Following the signing of the MOU between Italian Exhibition Group (IEG) and the Singapore Tourism Board (STB), IEG has established IEG Asia Pte. Ltd. in Singapore, continuing its development plan in Southeast Asia with the support of STB, as an entirely owned subsidiary with two trade show events acquired by Conference & Exhibition Management Services: the Restaurant Asia and International Coffee & Tea Asia series, and the Singapore International Jewelry Expo series.
This continues IEG’s expansion strategy into Southeast Asia, triggering the virtuous circle that will strengthen businesses of companies at a global level for further spin-off in the territories of origin.
OUR PORTFOLIO
Montgomery Exhibitions is a well-established private exhibition organiser with 126 years of history and experience running multiple events across the globe. It has built up a quality international portfolio of Food and Beverage related events in various industries ranging from packaging to food. From the UK to South Africa, Montgomery has developed partnerships and relationships that have stood the test of time. Closer to home, Montgomery Asia are proud organisers of Speciality & Fine Food Asia (SFFA).
The artisan trade show has established itself as the must attend event for discovering new trends, expanding businesses and reaching the right buyers. Attracted over 200 exhibitors from 27 countries in its past edition, SFFA (now known as SFDA) co-hosted the Singapore National Coffee Championships (SNCC) in 2022 with support from the Singapore Coffee Association (SCA).
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Sands Expo and Convention Centre is Singapore’s leading MICE venue, featuring 1.3 million sq ft of flexible space, 250 meeting rooms, the region’s largest ballroom and the capacity for 2,000 exhibition booths. In all, the venue at Marina Bay Sands can accommodate up to 45,000 delegates at one time.
Since 2010, the integrated resort has welcomed more than 1,000 new-to-Singapore MICE activities, including tradeshows. It has also built a strong pipeline of returning shows, with an annual average of 38 per cent repeat events over the past four years.
Marina Bay Sands’ leadership in MICE has been recognised through numerous accolades, such as the ‘Exceptional Achievement Award’ given by the Singapore Tourism Board in 2018. The integrated resort was also conferred the 2019 Singapore Quality Award (SQA) for its Hotel, MICE and F&B operations, making it the first hospitality player to be given this top national recognition in over a decade.
The integrated resort launched a state-of-the-art Hybrid Broadcast Studio at Sands Expo in August 2020 to cater to the demand in hybrid events – a first for the MICE industry. The cutting-edge studio offers broadcast-quality live-streaming capabilities and hologram functionalities in an immersive environment for both live and virtual audiences.
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